A business that has contributed to South Africa’s reputation as an ideal destination to conduct business and has contributed to South Africa’s socio-economic goals of, among others, creating jobs, facilitating trade and attracting investment.

This category consists of two subcategories:  

• a South African business operating beyond African borders
• a South African business operating primarily within Africa.

A South African organisation or individual who has consistently acted on behalf of and contributed to the benefit of others and through this, contributed to South Africa’s reputation as a caring nation.

An individual or organisation that through their efforts and craft has promoted South African arts and culture and/or facilitated cultural exchanges between South Africa and other international communities, resulting in a positive image of South Africa globally.

This category consists of two subcategories:  

1. Veteran
2. Youth.

An individual, under the age of 35, who through their actions, activities and achievements have promoted South Africa as a dynamic country with an enabling environment for youth to thrive and contribute to making South Africa and the world a better place.

An individual or organisation that has, through their efforts in the fields of sport, arts and culture, promoted a positive image of South Africa globally and/or the exchange of cultural programmes and equity between South Africa and other international communities.

This award is presented to a South African who has dedicated his/her live to serving South Africa with distinction during or leading up to the new democratic dispensation and building lasting international relationships that have benefited South Africa globally.